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energie team Scotland

Jim Durie
Chief Executive, energie Scotland

Jim Durie

Jim has worked in the Leisure, Health and Fitness Industry, nationally and internationally for 35 years. A post-graduate of Kingston University Business School, Jim has highly developed business skills in the formation, communication and implementation of business strategy. He is experienced in developing tactics as tools to deliver all-inclusive approaches to customer service and in developing strategic network alliances that strengthen and add value to core business functions. Jim became attracted to the energie brand in 2005, becoming a franchisee in 2006 and an investor in the Master Franchise for Scotland in 2007 with his co-Directors David Weir and Jan Jones.


Jan Jones, National Franchise Recruitment Director
& Company Secretary

Jan Jones

Jan has 15 year’s business management and administration experience in the Scottish legal system. Jan will drive sales and recruitment in Scotland ensuring franchisees are fully supported in relation to business performance and profit improvement strategies. Jan is also responsible for developing Scotland’s client relationship management and will provide administrative advice and support to our network of franchisees.

David Weir
National Marketing Director, energie Scotland

David Weir, National Marketing Director, energie Scotland

David is an experienced marketing and PR professional who successfully built up his own consultancy business in Scotland. David is expert in building robust client campaigns, business management and development, strategic planning and implementation and is currently the owner and operator of the energie group’s best performing UK Club, in Dundee. David’s extensive skills in PR, marketing, advertising and promotions ensure that our clients are always up to speed with both local and national opportunities in order to help drive forward their sales, with a sole aim of creating a profitable return on the franchisee's personal investment.


Matt Robers
Operations Director

Matt Roberts

Matt has extensive Franchise Business experience as former owner of one of the most popular food Franchises in the UK. Trained in Hospitality Management at Glasgow University, Matt is responsible for getting franchisees into business and ensuring that quality standards are maintained. Matt is responsible for implementing systems and processes, setting and monitoring KPI’s, benchmarking and training, all of which are key to our Franchisees’ success.

“Pubs and restaurants woke up to the power of franchising years ago and energie has now created the definitive franchise product for the fitness sector"

Steve Philpott, a co-founder of energie who was formally the MD of David Lloyd leisure and who remains a shareholder and close friend of the business.

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