No frills fitness club franchises by fit4less by energie

Fit4less offers a strong consumer proposition that clearly identifies our market position as the "No Frills" alternative to more expensive full service health clubs.

First consumers embraced the 'no frills' airlines, offering online booking and big savings, and then 'no frills' supermarkets began to outperform the more established brands on our High Streets.

Consumers understand the 'no frills' approach popularised by Hotels, Airlines and Supermarkets. Fit4less offers you the opportunity to rapidly establish a dominant local position in the emerging 'no frills' segment of the UK fitness club sector, allowing you to turn the current economic climate to your advantage by offering local consumers an unbeatable opportunity to "get fit for less".

Fit4less club, Swindon

The standard of many health clubs in the UK is undisputed; arguably we have many of the best in the world. Although these clubs are ideal for the sports fanatics that enjoy swimming, tennis, studio classes, huge gyms and luxurious locker rooms, for many consumers these facilities are rarely, if ever used. These consumers simply want the availability of a regular gym session at a sensible price and don't want to feel guilty about paying £50+ a month for their occasional work out.

Now Fit4less by énergie, brings you 'no frills' fitness clubs, offering members great quality at an affordable price.

Fit4less Clubs Key Brand Drivers
Our clubs are operated to a fixed model based on the following drivers:

Proven targeted marketing campaigns highlight our 'Low cost'
Online joining and smart use of technology reduce administration
Reduced infrastructure costs through multi-skilled workforce
Tight operational cost controls
A simple business model with minimal competition

Research has confirmed that credit crunched Brits are embracing a 'no frills' lifestyle in an effort to cut costs. A study by Abbey found 58% of UK consumers are more likely to fill their shopping trolleys with value products. Flashy purchases are shunned as a waste of money, whilst shopping on a budget is considered aspirational.

“Sales are booming at the club, it’s so easy to promote the Fit4less low cost message, members just love the experience and price!” Ben Palmer, Fit4less, Swindon

A financial guide based upon a 4,000 sq ft new fit out club*.

Annual net profit potential in excess of £103,000
A total personal investment of £75,000 (including franchise fee)
Projected break-even in month 9, with circa 1084 members
Projected return on your capital invested as early as month 15
Projected live membership base of over 1,750 members by year 3

*Financial disclaimer

A GAP IN THE MARKET...

The health and fitness sector has developed exponentially over the past fifteen years in the UK and it is widely recognised that demand will outstrip supply for some years to come. With around 11.9% (and growing) of the UK population currently using a fitness facility (7.3% currently use a private members fitness facility), it is generally accepted that this penetration will surpass the approximate 20% level currently seen in the USA.

The UK fitness sector has seen a very clear bias towards developing the premium end of the market; many leading groups have arguably lost their early 'affordable fitness' approach in the pursuit of achieving an ever higher yield per member. This behaviour has further highlighted the potential of a true low cost alternative in the UK.

THE SOLUTION

Fit4less appeals to customers who recognise the quality and equipment required in a modern gym, but our members don't pay for the vast array of rarely used facilities and services offered by other health clubs. Whilst Fit4less is a new 'no frills' concept in the fitness sector, it is built upon the strong foundations of the energie fitness club model and supported by the energie group, which now operates over 80 clubs.

The clubs themselves are sized from 4000sq.ft upwards, they operate on what by normal industry standards would be a skeleton staff, members join online at www.F4L.com whether in our club using our joining zone, or at home or work, saving administration time and resources. Club access is via our biometric (finger print) readers which control club access; this both improves security and saves on membership card production costs.

The real joy of the Fit4less brand is the simplicity and consumer friendly nature of the offering, making it a rewarding choice as a franchise business.

Roger Lovering, Abbey spokesperson, said: “It’s no surprise to see Britons reassessing their spending habits at a time when every penny counts, and it’s encouraging that so many of us are embracing the ‘no frills’ lifestyle.”

Franchise opportunities

Owning an energie franchise is a hugely rewarding experience and provides you with the opportunity to create the personal and financial success that you have always deserved. We urge you to attend one of our Discovery Days or alternatively contact us for more details.

Interested in developing energie in a specific UK region?

The energie regional principal opportunity provides you with the ability to operate, sell and develop multiple energie franchises in a dedicated and exclusive UK territory. ›› More details

Interested in developing energie internationally?

Following our success in the Middle East and Europe we are currently seeking Master Franchisees for regions outside the UK, who share our passion for fitness and wellbeing. ››More details